Embla Medical Unifies Patient Care Facilities under ForMotion™ Brand

Embla Medical, the parent company of industry leading Orthotic and Prosthetic (O&P) brands Össur, College Park and FIOR & GENTZ, today announced its intention to unite its network of patient care facilities under a new common brand identity, called ForMotion.

The ForMotion brand will be introduced in phases, beginning in select regions in the United States, and will eventually encompass the entire network of global O&P patient care facilities, currently operating under different brand names.

“Our history in patient care goes back more than 53 years, when Össur Kristinsson founded an O&P clinic in Iceland. Meeting patient needs and achieving successful clinical outcomes are in our DNA,“ said Sveinn Sölvason, President and CEO. “Aligning under one brand promise globally confirms what we stand for in patient care: the best O&P professionals in the world, focusing on personalized care and patient outcomes, acting in the best interests of our patients.“

ForMotion patient care facilities will focus on providing world-class, compassionate care for patients with mobility challenges. This global network of O&P facilities will deliver comprehensive, modern, and innovative care, while celebrating the expertise and heritage unique to each location. Worldwide, each ForMotion O&P clinic is staffed by expert clinicians and highly skilled professionals in mobility, with a common goal of helping people live a life without limitations.